This week, according to Facebook

In summation: 1. Summer is over. Where did the time go?! 2. I am SO ready for football!!! 3. I have been nominated by ______ to participate in the Ice Bucket Challenge. 4. GARTH BROOKS!!!!! 5. Weddings, weddings, and more weddings. Humans, they’re so predictable.

Lyrics by Max

Hello music mavens, As an Ultra Cat and all-around Renaissance Man, I’ve decided to start working on my music career. It only seems natural. First things first, before I learn to play or sing, I would like to come up with a title for my new EP. Priorities, you see. Ideas? Tips? Suggestions? I myself […]

What’s in a name?

Hi folks, Max here with a little nostalgia for everyone! Remember the name-based descriptions we all used to make in elementary school? How fun was that? As time progresses, I’m sure we all could make statements that are little more interesting, and I dare say edgier, than our “happy” and “likes N*Sync” choices of times […]

They’re Back

Dear friends and fans, How many of you have the privilege and burden of living in a college town? Furthermore, a college town with extremely loyal (read: fanatic) sports fans? Whoowee…talk about pros and cons! Don’t get me wrong…the kids are fun and certainly liven things up a bit! With that said, waiting behind them […]

Late Summer Laments

Hello readers, How are you all? Holding up in these last bits of hot summer sun? Might as well soak it up now…because come December, you know we will be begging for more! As for me, I’m making sure I fit in my favorite cat-centric warm weather activities each week. For instance, I make sure […]

Humans, SMH

Hi guys, Max here…with yet another silly human story. Really, will they ever learn? Picture this: It’s 7am this past Saturday and the alarm goes off. As a thoughtful and loyal companion for Boss Man, I found it my duty to start pawing and waking him up. Granted, I knew it was Saturday…but you never […]

Ultra Ulterior Motives

Hello readers, As you all know, I am the proud Spokescat for Ultra Pet Cat Litter. Quite often I get asked how this gig came to be…so I figured I would give you guys a little ultra information on the evolution of an institution. Initially, I have to admit, I was in it for the […]

Kitty Dentist

Hi guys- Max here…barely. Times are tough in the ‘ol Ultra Pet headquarters. Those of you who have experienced a severe toothache will understand my pain [literally]…this stuff is out of control!! One minute, you’re getting all jazzed for some tuna tartare and the next BAM! No food for you. Instead, you get a fun […]

Truth in Fiction…or Fiction in Truth

Hello friends, As you know, I have been recently working on my early memoirs…starting with a childhood in ancient Egypt until my reckless youth in the nightclubs of 1970s New York. It’s a lot. Honestly, I didn’t expect it to be so hard…mentally and emotionally! And…if I’m candid…I don’t always remember that much! It was […]

The Story of Max

Dear fans, How are you? I hope well (fed) of course! It’s summertime here in the Ultra Pet headquarters and it feels like the birthdays, cookouts, and reunions are a daily occurrence these days. But enough of the small talk: I wanted to write you guys a quick note to let you in on a […]